If found an article on the Harvard Business School Working Site about the expansion of KFC in China. Bellow is an excert and and link. Enjoy!!!
KFC's Explosive Growth in China
Published: | June 17, 2011 |
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Feature: | HBS Cases |
In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market.
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