If found an article on the Harvard Business School Working Site about the expansion of KFC in China. Bellow is an excert and and link. Enjoy!!!
KFC's Explosive Growth in China
| Published: | June 17, 2011 |
|---|---|
| Feature: | HBS Cases |
In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market.
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